ISI Sementi organized in Fidenza an open week, from 29th July to 02nd August, inviting customers from all over the world to visit its headquarters and the results of the research.
Guests visited demo fields of the main crop with the complete variety range and news.
There were fields of processing tomato, determinate fresh market tomato, onion, squash, lettuce, endive and a greenhouse with indeterminate fresh market tomato.
Inside has been created a fresh market tomato show with most of varieties, an innovation corner with seed technologies (pills, ISIJET traitments and other technologies to increase seeds germination).
Really interesting the visit of laboratories, quality controls, phytopathology, biomolecular biology.
During the week around 150 people visited ISI from all over the world. Great satisfaction of all Company seeing so many interested people.