“A renewal founded on continuity and simplification is what based the re-branding activities carried out by ISI Sementi” are the words of Paolo Boni, ISI Sementi Chairman of the Board, to introduce the new brand that will identify the company starting from 2019.
On the innovation path we have started a few years ago, it was time to update our image as well, a first step towards a graphic renovation that will accompany us along all 2019.
In our usual style, it is not a radical change but an update in the perspective of continuity, able to guarantee the recognizability of our products and to preserve our identity.
This is the reason why we thought about a graphic symbol that, while renewed, would recall part of the old logo, as if it were its shadow. The transformation makes it indeed the soil on which ISI Sementi works; the leaf turns into the plant that originates from the seed.
Therefore, ISI Sementi with its research places itself between the soil and the fruit, to support the entire supply chain.
Graphics show the soil also as a smile to offer familiarity to the brand, a feature that has always identified our Company that focuses on People as foundations of our business.
Research & Italian Passion includes the essence of our Mission, a 100% Italian research and a Passion for work and quality, which turns into high value products offered to the market to contribute to safeguard the ‘Made in Italy’ and the excellence of each territory.
The graphic renovation does not aim to be a simple image update but a clear sign of our willingness to always keep pace with the times, being attentive to producers’ needs and ready to offer solutions that answer more and more to the market and consumers’ demands.